Remember the old-fashioned carpenter's ruler that fascinated kids? The Purpllinker is designed similarly, but is smaller and softer, sized to be comfortable in a child's hands and easy to maneuver. Strong yet flexible, molded in seven ABS plastic arms linked by aluminum rivets, the Purpllinker holds its shape to make letters, numbers and geometric forms for creative play that builds reading and math readiness. Perfect for quiet time, car rides and travel, playing counting games with the holes on the five inside arms. Drawing, tracing and spelling games can be played as well! Some kids learn best through hands-on activities and experts say all children benefit when learning develops small-muscle memory and fine-motor skills-exactly what the Purpllinker does! Made in USA.