In decades past, one's personal religion was more of a private matter seldom discussed in public. In today's culture however, the Christian faith is found front and center in many books, movies and TV programs, not to mention its hefty presence in political culture. Christianity, as it turns out, is marketed no differently than a product or service, and just as we shop for these everyday resources, says James Twitchell, so we also shop for church. In Shopping for God Twitchell discusses how churches have learned to market themselves such that there is stark competition among churches today unlike anything we've ever seen in human history. As he embarks on a lengthy church-shopping journey, Twitchell, shares with readers his curious encounter with Christian karaokoe, and event-based houses of worship fully equipped with big screen TV's and acres of parking space. An eye-opening journey into the realm of Christian culture and advertising!
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