When printing technology revolutionized mass communication more than five hundred years ago, the church embraced technology - making the Bible widely available and changing the course of history. Today the Internet offers the church an opportunity for worldwide impact of the same revolutionary proportions. Now the church must decide how to creatively and appropriately exploit technological benefits for the sake of the gospel. Coauthored by a father-son team combining ministry expertise and technological savvy, this book provides a balanced look at the twenty-first century challenges of uniting ministry with technology. By examining reasons behind the decline of American Christianity, the authors illustrate the urgent need to make strategic use of Internet technology to reach the upcoming generations. Combining their uniquely matched experiences, they provide workable solutions to reach online generations with the message of Christ.
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Review 1 for Church Next: What the Church Will Look Like in the 21st Century
Malphurs and his son Michael offer a solid rationale here for reaching the next generations for Christ. The first two parts of this three-part volume offer insights as to why the church is increasingly ineffective in ministering to buster and bridger generations. They describe how throughout its history, the church has been slow to harness technological advances for use in the cause of Christ. After making a convincing argument for the need for relevance in an information-based world, father and son offer a short rationale in part three as to how the church can use the Internet in a very positive manner for ministry.This book is NOT a "how to" book on ministry via the Internet, but a "why to" book. It is a good introduction of the rationale for the church ministering online. For the Christian wary of the Internet or uncertain of its usefulness for the church, this book is fine choice.