Running Press Book PublishersA Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books
Fifty-four faux-leather volumes contained within them 443 works by 74 authors. They were marketed and sold as the books that could make you cultured, that could give you a liberal arts education-even with dense double-column formatting, poor translations, no footnotes, and lack of authorial diversity. This wittily-written story of the men who came up with and sold this set to thousands of households across the country is a fascinating tale of American drive, hucksterism, and naive pride. 245 pages, softcover.
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