The author will write in first person, not unlike a presciptive memoir, where he tells his own story of his journey in how he became a world class communicator. Yet, he'll stay focused on the subject and deliver the how-to, but in a personal, entertaining, vulnerable story format. He will lift the veil of his own struggles and the adventures he has been on in learning the craft so the reader can relate.
The author will share several foundational principles regarding how to communicate, from preparing for a speech, organizing thoughts, filtering out the superfluous and focusing on the important, overcoming fears, how to grab the listener's attention, deliver in a convincing manner...and frankly, how and when to stop.